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Bringing AI to Your Campus Interview Series

An interview with Adam Fein

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Adam Fein

Adam Fein, Vice President for Digital Strategy and Innovation at the University of North Texas (UNT)

Adam Fein is a prominent leader in higher education innovation, serving as Vice President for Digital Strategy and Innovation at the University of North Texas (UNT). With a strong focus on advancing online learning and leveraging technology to enhance student success, Fein has spearheaded transformative initiatives at UNT, positioning the university as a leader in digital education. His expertise includes strategic planning, digital transformation, and fostering scalable educational models to meet the needs of a diverse student population. Committed to accessible and impactful education, Fein continues to drive innovation in the evolving landscape of higher education.

In this interview

In this edition of Bringing AI to Your Campus: A Thought Leadership Series, I spoke with Adam Fein, Vice President for Digital Strategy and Innovation at the University of North Texas (UNT). Adam is at the forefront of UNT’s digital transformation efforts, leading initiatives that blend AI, online learning, and workforce development. Our discussion explored his journey, UNT’s AI-driven programs, and how AI is revolutionizing education at scale.

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From Digital Strategy to AI Leadership

Adam Fein’s work at UNT centers around digital innovation, using AI to enhance how students interact with content and each other. “AI has been a game-changer in online learning, especially with tools like Packback, which use machine learning to provide instant, personalized feedback on discussion posts. This has led to a significant increase in the quality of student contributions,” Adam explained. By encouraging students to back their arguments with data and academic sources, these platforms have improved critical thinking and engagement​.

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AI Empowering Workforce Development

Adam is also deeply involved in preparing students for the workforce through AI-powered initiatives. UNT’s partnerships with major industry players like Toyota and Google aim to build practical skills through micro-credentials that focus on AI and data analytics. “These collaborations are helping students not only understand AI but apply it in real-world contexts,” he noted. The hands-on experience students gain through these programs is crucial as AI becomes integral to nearly every industry​.

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Tackling AI Adoption Challenges

When asked about the challenges of AI adoption in higher education, Adam was candid. “We are a minority-majority campus and more than 40% of our students are first-generation. We’re working hard to ensure that all students, regardless of their background, have access to AI tools and resources.”For example, all students, faculty and staff have free access to UNT’s new AI Fundamentals course. Adam also emphasized the importance of ethical AI use, ensuring that data privacy and transparency are prioritized as AI systems become more embedded in campus life​.

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The Future of AI in Education

Looking to the future, Adam sees AI driving a new era of personalized learning. “The potential for AI to create adaptive learning environments is enormous. We’re already seeing the very beginnings of this with tools that can adjust content based on individual student needs, where we are at now  is just the tip of the iceburg.”.” He believes AI will soon become as ubiquitous in education as word processors, providing personalized, adaptive learning experiences at scale​.

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Practical Advice for AI Integration

For institutions looking to adopt AI, Adam’s advice is clear: “Focus on how AI can solve specific problems. Whether it’s improving student engagement, reducing administrative workload, or enhancing learning outcomes, AI has to add real value.” At UNT, this approach has been key to their success in integrating AI across multiple programs and disciplines​.

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